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John Roberts is a Scientia Professor at the University of New South Wales, specializing in marketing. He holds a Ph.D. and M.Sc. from the Massachusetts Institute of Technology, as well as a Master of Commerce and an honors Arts degree from the University of Melbourne. Over his career, John has accumulated extensive experience in senior management positions, including roles such as market research manager, marketing operations manager, and marketing director. He founded Marketing Insights Pty Ltd, known for its marketing strategy advice, and has provided consulting services to major international companies like IBM, Unilever, and QANTAS. His contributions to academia are recognized through various awards, including the American Marketing Association’s John Howard Award and the William O’Dell Award for influential research. He has served on the editorial boards of several prominent journals and has been a visiting professor at prestigious institutions including Stanford University and the London Business School. John is a Fellow of the Australian Academy of Social Sciences and has been honored with numerous accolades for his contributions to marketing science and education. In 2023, he was made a Member of the Order of Australia for his lifetime contributions to the field.
University of New South Wales • Sydney, Australia
Leading professor in the Business School specializing in Marketing.
Marketing Insights Pty Ltd • Australia
Provided marketing strategy advice to diverse international clients.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.