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John Rudd has had a distinguished commercial career, holding senior roles in both business-to-business and business-to-consumer marketing. He began his PhD studies in 2000 and has since become a professor at Warwick Business School, where he also serves as Group Chair and Assistant Dean for faculty matters. Rudd is actively involved in editorial boards for prominent journals such as the European Journal of Marketing and the Journal of Marketing Theory and Practice. He is also a Liveryman of the Worshipful Company of Marketors in the City of London. John has published widely in academic journals and co-authored the best-selling book 'Marketing Strategy: Competitive Positioning,' now in its 8th edition. His current research projects focus on strategic marketing, digital marketing, decision-making at the top management team level, and leadership in sales management. He has received numerous awards for his undergraduate, postgraduate, and executive teaching, and he enjoys collaborating with organizations of varying sizes to tackle 'real-world' marketing challenges.
Warwick Business School operates through subject groups rather than traditional departments. GMAT/GRE is recommended but not mandatory for most MSc courses, though competitive for Finance.