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John Zhang is the Tsai Wan-Tsai Professor at the University of Pennsylvania’s Wharton School, where he specializes in marketing. He serves as the Director of the Penn Wharton China Center and has a strong focus on channel retail management and pricing strategies. John has a notable academic background, having taught at the Olin School of Business at Washington University in St. Louis and Columbia Business School. He co-authored the influential book 'Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability,' demonstrating his expertise in competitive pricing strategies and pricing structure design. Additionally, he leads Executive Education Programs, including the CEO Academy, which facilitates a dynamic platform for CEOs to enhance their leadership and strategic decision-making skills. His programs emphasize maximizing profits through strategic pricing tools and consumer psychology, while also addressing strategic marketing to gain a competitive advantage. John Zhang’s research and educational initiatives continue to impact the marketing field significantly.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.