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Jolanda Veldhuis is an Associate Professor in the Department of Communication Science at Vrije Universiteit Amsterdam. She holds a Master of Science degree in Biomedical Sciences with a specialization in Communication Education. Additionally, she has obtained a teaching degree in Biology and has been a visiting scholar at institutions including the University of Namibia, Ohio State University, and the University of Cape Town. Her research interests focus on health risk communication and media psychology, specifically examining communication strategies to negotiate the effects of media exposure on individual media processing and health communication applications. Her work addresses topics such as the impact of idealized media imagery on body perceptions in adolescents and the influence of social norms on body image through media interactions. Veldhuis has a strong commitment to researching body image interventions aimed at restoring adolescents’ perceptions of 'normal' bodies, integrating concepts from serious gaming and health information. She also engages in social marketing related to sustainability and health communication, with a particular focus on HIV/Aids stigmatization.
Administered under the Department of Clinical Psychology for Master's in Clinical and Developmental Psychopathology.