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Jon Bertilsson is a senior lecturer at Lund University, specializing in marketing and consumer culture. His research primarily focuses on brand orientation and public sector branding practices. Through qualitative methods such as interviews, observations, and netnography, he explores how consumers cultivate expertise and identity in mundane consumption contexts. Jon has extensive teaching experience, ranging from undergraduate to Ph.D. levels, and adopts a pedagogical pluralism approach in his courses. He engages students actively in their learning process, often involving them in teaching activities. His outreach efforts are significant, with contributions to various public media, including Swedish Radio and newspapers. Jon's work connects directly with the UN Sustainable Development Goals, particularly regarding sustainable consumption patterns. He is currently involved in several active research projects related to alternative food networks and brand management in the public sector.
Lund University • Lund, Sweden
Responsible for teaching marketing management and consumer culture at undergraduate and postgraduate levels.
Includes Master of Science in Politics and Society of the Contemporary Middle East and European Affairs.