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Jonah Berger is an Associate Professor at the University of Pennsylvania's Wharton School, specializing in marketing. He is an internationally bestselling author and a leading expert in digital marketing, influence, word of mouth, and consumer behavior. Berger's research focuses on understanding why certain products and ideas become popular, utilizing groundbreaking studies in digital marketing and natural language processing. His widely acclaimed books include 'Contagious: How to Make Things Catch On' and 'Invisible Influence: The Hidden Forces that Shape Behavior'. Moreover, his articles have appeared in numerous top-tier academic journals, and he has developed some of the most popular online courses in marketing. Berger's expertise extends to consulting for major companies such as Apple, Google, and Nike, advising them on social influence and consumer behavior strategies. As a keynote speaker, he shares insights at major conferences and events around the world, effectively integrating academic research with real-world applications.
University of Pennsylvania, Wharton School • Philadelphia, PA
Teaches courses on digital marketing and consumer behavior while conducting research on the impact of word of mouth and influence.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.