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Jonah Berger is an Associate Professor of Marketing at the Wharton School of the University of Pennsylvania. He is a world-renowned expert in the fields of consumer behavior, social influence, and viral marketing. His research delves into how consumer decision-making is affected by social contagion and the dynamics of word of mouth. Berger has published numerous articles in top-tier academic journals and teaches highly-rated online courses, making significant appearances in prominent media outlets such as The New York Times, The Wall Street Journal, and Harvard Business Review. An internationally bestselling author, he has written books like 'Contagious: How to Make Ideas Catch On,' which has sold over half a million copies in 30 languages, and 'Invisible Influence: The Hidden Forces that Shape Behavior.' In addition to his academic pursuits, he keynotes major conferences like SXSW and Cannes Lions, and consults for leading companies including Apple, Google, and Coca-Cola. His courses, such as the Digital Leadership Certificate Program and the Digital Marketing Certificate Program, are designed to equip leaders to navigate the rapidly evolving landscape of digital business.
Wharton School • Philadelphia, PA
Teaches courses on marketing and consumer behavior, including a high-rated online course.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.