Dr. Jonas Nilsson

Biography

Jonas Nilsson is a Senior Lecturer at the University of Gothenburg in the Department of Business Administration. He specializes in marketing and quantitative methods, focusing on consumer decision-making processes. His research interests are deeply rooted in the examination of investment behavior, particularly the impacts of country-of-origin cues and financial brand strength. He has collaborated on various studies investigating sustainability practices among small and medium-sized enterprises (SMEs). Nilsson has also published extensively on consumer perceptions related to ethical investments and the effectiveness of socially responsible investment initiatives. His work addresses how digitalization influences consumer behavior, especially regarding public transport and service quality perceptions. Throughout his academic career, he has contributed to notable journals in the fields of marketing, business ethics, and sustainability, thereby shaping the discourse in these areas. His engagement in teaching is complemented by an active role in research, where he continuously seeks innovative methodologies to engage students and enhance their learning experiences by focusing on peer assessments and self-efficacy in the context of academic evaluations.

Research Interests