Professor Dr. Jonatan Sodergren

Biography

Jonatan Sodergren teaches branding at the University of Bristol, a city known for its rich cultural history, including connections to famous figures like Banksy and stories such as Treasure Island. With experience in public relations within the music industry, Sodergren applies his insights to explore the intersections of brands, cultural criticism, and artistic thinking. His research focuses on brands and aesthetics in popular culture, utilizing qualitative methods to study cultural perspectives on branding. Sodergren is also involved in co-editing an upcoming book titled 'Advertising Aesthetics' published by Bristol University Press, alongside colleagues Ileyha Dagalp and Jonathan Schroeder. His research projects delve into themes such as brands and communication aimed at disadvantaged consumers, as well as the artistic aspects of marketing practices.

Research Interests