Professor Dr. Jonathan Copulsky

Biography

Jonathan Copulsky is an innovative marketing leader and growth strategist with over 40 years of experience at the intersection of brand, marketing strategy, and technology. He has served in various capacities including Chief Marketing Officer, consultant, and educator, developing a reputation for his ability to anticipate customer needs and architect go-to-market solutions. Copulsky's thought leadership is evidenced by his numerous published articles in leading business journals and his critically acclaimed works such as 'Brand Resilience' and 'The Technology Fallacy'. He currently serves as a Program Director for Executive Education at Kellogg, teaching courses that focus on marketing strategy and customer value innovation. His prior experience includes senior roles at Deloitte, where he led efforts in customer marketing strategy and oversaw significant digital transformation initiatives. Jonathan is a charter member of the Board of Editors for the Journal of Applied Marketing and continues to influence the field of marketing through his teaching and leadership roles.

Research Interests

Experience