Dr. Jonathan Copulsky

Instructor

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Biography

Jonathan Copulsky is an innovative marketing leader and growth strategist with over 40 years of experience at the intersection of brand, marketing strategy, and technology. He has served in various capacities including Chief Marketing Officer, consultant, and educator, developing a reputation for his ability to anticipate customer needs and architect go-to-market solutions. Copulsky's thought leadership is evidenced by his numerous published articles in leading business journals and his critically acclaimed works such as 'Brand Resilience' and 'The Technology Fallacy'. He currently serves as a Program Director for Executive Education at Kellogg, teaching courses that focus on marketing strategy and customer value innovation. His prior experience includes senior roles at Deloitte, where he led efforts in customer marketing strategy and oversaw significant digital transformation initiatives. Jonathan is a charter member of the Board of Editors for the Journal of Applied Marketing and continues to influence the field of marketing through his teaching and leadership roles.

Research Interests

Experience

Senior Lecturer

2020-01-01 — Present

Kellogg School of Management, Northwestern University • Evanston, IL

Teaching marketing courses including Business Marketing Strategy and Advanced Marketing Management for executives.

Lecturer

2017-01-01 — Present

Medill School of Journalism, Media, Northwestern University • Evanston, IL

Lecturing in Integrated Marketing Communications.

Senior Principal

1997-01-01 — 2017-01-01

Deloitte Consulting • IL

Held key leadership roles including Chief Marketing Officer and Global Insights Leader.

Requirements for Northwestern University

Doctorate Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:90
IELTS
Overall
Required:7
Prerequisites
U.S. Bachelor's degree or equivalent
Application Checklist
  • Online application
  • Transcripts
  • Letters of recommendation
  • Statement of purpose
  • Resume/CV
  • TOEFL/IELTS scores (if applicable)
Specialization Notes

Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.