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Jonathan Copulsky is a Senior Lecturer and Academic Director of the Business Marketing Strategy Program at Northwestern University, specifically within the Kellogg School of Management and the Medill School of Journalism, Media, Integrated Marketing Communications. He has an extensive background in professional services marketing and has held major roles, including Chief Marketing Officer at a NYSE-listed professional publishing company and senior client service partner in leading management consulting firms. His work critically engages with audience engagement insights, B2B marketing, brand reputation management, content marketing, innovation, and publishing. Notably, he has been the executive director of the Medill Spiegel Research Center and has actively contributed to Medill's Local News Initiative. His publications cover various topics including the impact of artificial intelligence in marketing communications, the evolution of brand resilience, and marketing analytics, indicating his expertise in navigating modern marketing challenges amid rapid technological change.
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