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Jonathan Elms is the Pro Vice-Chancellor at Te Kura Whai/Massey Business School, Massey University. He holds the Sir Stephen Tindall Chair in Retail Management and is recognized internationally for his research focusing on sociological and geographical approaches to retail markets and marketplace behaviors. With extensive teaching and research experience across Singapore, Canada, Austria, Australia, and New Zealand, Jonathan is an award-winning educator and in-demand speaker at national and international forums discussing topics related to retail change, consumer behavior, strategy, and innovation. His research interests include consumer experiences, shopping practices, and the implications of technology such as the internet, artificial intelligence, and virtual reality on retail design. He examines the changing nature of retail markets and their impact on consumer choices, particularly for diverse groups like consumers with disabilities and older shoppers. Jonathan has authored and contributed to numerous academic publications and has supervised many doctoral students, enhancing the academic landscape in his field.
Massey Business School • Wellington, New Zealand
Leading the strategic direction and operational management of Massey Business School.
Applied to departments: Management, Sustainable Business, Marketing, Business Management, Management and Marketing, Tourism, Information Systems, International Business, Sustainable Business Management, Accountancy, Economics, Finance, Business Administration, Accounting, Employment Relations and Human Resource Management, Sport Management, Applied and International Economics, Business, Employment Relations, Human Resources Management, Organisational Technology Management, Accountancy and Finance, Human Resource Management, Professional Administration, Management Information Systems, Digital Marketing, Management and International Business.