Dr. Jonathan Jensen

Biography

Jonathan Jensen is an Associate Professor and Associate Director at the Center for Sport Management Research Education (CSMRE) at Texas A&M University. His research focuses on the intersection of data science and sport marketing, demonstrating expertise through a prolific output of over 50 peer-reviewed papers published in prestigious academic journals. Notable accolades include being a two-time finalist at the MIT Sloan Sports Analytics Conference and receiving the Sport Marketing Association's 'Emerging Scholar' award. His scholarly contributions earned him the 'Best Conference Paper' award at the European Association for Sport Management (EASM) Conference in 2021, and he has consistently been recognized for outstanding articles by the Journal of Issues in Intercollegiate Athletics. As a recognized leader in predictive analytics within sport marketing, he specializes in utilizing advanced statistical models to address marketing challenges. His work has received attention from major media outlets including the Wall Street Journal and the Economist. Dr. Jensen's academic journey includes earning a BA from the University of Notre Dame, an MS from the University of Massachusetts-Amherst, and a PhD from The Ohio State University. He serves on the editorial boards of several journals in the field and has a background in executive roles at leading sport marketing agencies.

Research Interests

Experience