Dr. Jonathan Reynolds

Biography

Jonathan Reynolds is a leading academic expert in the study of the retail sector internationally. He is an Associate Professor of Retail Marketing and the Deputy Dean for External Relations at the Saïd Business School, University of Oxford. Jonathan serves as the Deputy Director for the ESRC’s Smart Data Research geographic data service, GeoDS, and has been a founding member of the Oxford Institute of Retail Management since 1999, where he has also served as its Academic Director. His research primarily focuses on the retail sector, with recognized expertise in electronic commerce, omni-channel retailing, innovation and entrepreneurship in retailing, retail productivity skills, and the role of place marketing in retail management. As a member of the editorial board of the International Review of Retail, Distribution and Consumer Research, Jonathan leverages his profound insights to engage with retail practitioners and government policymakers both in the UK and internationally. He is a regular keynote speaker at commercial conferences and workshops, and his research involves collaboration with various retailers and industry bodies. Jonathan has also demonstrated his capabilities as a media communicator, providing insights on retail and consumer matters to major media outlets like the BBC, The Independent, The Guardian, The Economist, Financial Times, and The Wall Street Journal.

Research Interests

Experience