Dr. Jooseop Lim

Biography

Jooseop Lim is a Professor of Marketing at the John Molson School of Business, Concordia University. His research interests focus on the effects of advertising and research and development on financial measures, dynamic pricing promotions, and demand forecasting, particularly in the movie and game industries. He employs advanced methodologies, including time series analysis, hidden Markov models, and finite mixture models, to explore these areas. Lim has published extensively in prestigious journals such as the Journal of Marketing, the International Journal of Research in Marketing, and Psychometrika, contributing insights into marketing spending's impact on stock market behaviors and consumer perceptions. He obtained his PhD from the University of California, Irvine, and holds both Bachelor's and Master's degrees in Business Administration from Yonsei University, Korea. Lim has been actively involved in presenting at international conferences and has a notable academic record that reflects his expertise and influence within the marketing discipline.

Research Interests