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Joost Rietveld is an Associate Professor at the UCL School of Management, specializing in Strategy and Entrepreneurship. His research interests lie at the intersection of technology strategy and innovation management, focusing on inter-organizational dynamics, platform-complementor relationships, and the impact of alliances and mergers on product-level outcomes. Rietveld's studies explore how digitization enables innovative business models, particularly in freemium and platform-based contexts. His significant contributions to the field are reflected in publications in prestigious journals like Organization Science, Strategy Science, and Research Policy. Rietveld's PhD thesis gained recognition as a finalist in dissertation competitions organized by the INFORMS TIMES section and the Academy of Management. He has taught various courses at institutions, including New York University and the Rotterdam School of Management at Erasmus University. Additionally, he supervises PhD students, including Joe Ploog, on research projects exploring platform strategies and digital transformation in competitive markets.