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Jordan teaches MARK 458: Marketing Food and MBA 644: Marketing Management at Concordia University. He previously headed the Executive MBA program and served as the founding director of the Luc Beauregard Centre of Excellence in Communications Research. He completed a term as co-director of the Concordia Centre for Sensory Studies and developed successful, award-winning courses, including the MBA elective course 'Experience Design Marketing.' Jordan is actively involved in research focusing on sensory design, consumer education, and food marketing, having presented at multiple national and international conferences. His research on comfort foods, particularly chocolate, has been featured in various media outlets. He has a rich background in teaching and industry engagement, consulting for both large and small organizations across food, foodservice, and retail sectors. Jordan graduated with B.Sc. and M.Sc. degrees from Cornell University and obtained his Ph.D. from McGill University. He is dedicated to supervising graduate students and is involved with numerous professional organizations, strategically focusing on hedonistic consumption and innovative communication strategies in his work.
Administered by the Mel Hoppenheim School of Cinema; focuses on cinematic arts practice and research-creation.