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Jorge Pena Marin is an Assistant Professor at the Marketing Department of Michigan State University. He teaches Marketing Management at IESE Business School, Brand Management at the University of Cincinnati, and Principles of Marketing and Integrated Marketing Communications at the University of Texas at San Antonio. His research focuses on how numerical information, such as prices and attribute information, influences consumer decision-making across a wide array of domains including negotiations, goal pursuit, and financial decision-making. His work has been published in top marketing journals such as the Journal of Consumer Research and the Journal of Consumer Psychology, and he has presented his research at numerous conferences worldwide. Professor Pena Marin has served on the Editorial Review Board of the Journal of Consumer Psychology and has been an invited speaker at the premier branding conference, Brandemonium. Before entering academia, he worked for over ten years in marketing management and business consultancy roles at companies including TBWA, Mercedes-Benz, and Accenture.
Department of Psychology