Dr. Jörgen Eksell

Biography

Jörgen Eksell is a Senior Lecturer in the Department of Communication at Lund University, with research interests in strategic communication that contributes to sustainable and resilient societies. His work integrates diverse theories and qualitative methods focusing on place research, media studies, and cultural studies. Eksell's research predominantly examines how communication shapes identities, brand values, and the resilience of locations. He has authored and co-authored several publications that explore the intersection of communication and place branding, emphasizing the dynamic and performative aspects of identity creation in a communicatively mediated context. Notable works include studies on nation branding during crises and the challenges of inclusive place branding for diverse tourist demographics. His teaching predominantly covers strategic communication at both undergraduate and postgraduate levels, including qualitative research methods. Eksell actively supervises thesis projects and engages in commissioned research related to tourism and communication strategies. His work is pivotal in understanding the negotiation of place identity and communication in the face of vulnerability and adaptation.

Research Interests

Experience