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José Bloemer conducts fundamental applied research in market analysis and relationship management. His main research interests include relationship management, consumer behavior, services marketing, international marketing, and market research. He has published nationally and internationally in journals such as the Journal of Service Research, Journal of Service Management, Marketing Theory, Journal of Business Research, and the International Journal of Research in Marketing, as well as the Journal of Economic Psychology. Additionally, Bloemer is a member of the editorial board of the Journal of Service Research and the International Journal of Bank Marketing. He serves as a consultant on international relationship management and is focused on understanding market dynamics and consumer needs.
Applies to Research Master's in Linguistics and Communication Sciences (Centre for Language Studies/Department of Language and Communication).