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José Sanders focuses on communication organizations with a specialization in narrative communication. His research investigates how narratives are utilized in health communication, journalism, and advertising to influence audiences. He employs strategic storytelling techniques to understand the linguistic characteristics, cognitive representation, and communicative functions of narratives. His expertise encompasses discourse analysis and discourse optimization, examining how form and function interact in strategic communicative settings, particularly in health communication and financial education. By leveraging cognitive linguistic theories, he analyzes how language users shape their understanding, engagement, attitudes, and intentions based on narratives. Sanders also has worked on projects aimed at enhancing the comprehensibility of health regulations through personal narratives, guided by the NWO Programme ‘Begrijpelijke Taal’.
Radboud University • Nijmegen, Netherlands
Responsible for the overall leadership and administration of the university.
Applies to Research Master's in Linguistics and Communication Sciences (Centre for Language Studies/Department of Language and Communication).