Dr. Joseph Itaya

Associate Professor

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Biography

Joseph Itaya is an award-winning film director, digital content creator, technology innovator, educator, and entrepreneur, who specializes in fusion storytelling and business, synthesizing brand identity and strategy with compelling multi-media content. With over 20 years of experience, Joseph has produced and directed multi-tiered digital campaigns for global brands including Sony, CBS, NBCUniversal, Fox, Walmart, Mattel, and Coca-Cola. In 2007, he founded Legacy Films, which produces documentary films for notable clients in fields such as politics, real estate, finance, sports, and entrepreneurship. Legacy Films also has a charitable arm that has helped raise millions of dollars for organizations including the Children's Hospital Los Angeles, the Annenberg Foundation, and UNHCR. An award-winning feature filmmaker, his films have been distributed theatrically and broadcast to audiences worldwide. Joseph is also a pioneer in the live-action 360VR industry, founding EVRLAND to bring travel, wellness, and education VR experiences to sick and disadvantaged children. He has filmed VR experiences globally, working with children's hospitals and educational partners across the country. Joseph is an avid musician, holding a BA in composition and piano from the University of Washington and an MFA in film production from the University of Southern California.

Research Interests

Courses

DMM 500: Principles and Theories of Digital Media Management DMM 550: Digital Media Innovation and Entrepreneurship DMM 555: Digital Media Management Capstone

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
GRE General
Prerequisites
Bachelor's degree in Engineering, Math, or Hard Science
Application Checklist
  • Online application
  • Official transcripts
  • Personal Statement
  • Resume/CV
  • Letters of Recommendation (not required for MS CS, but allowed)
Specialization Notes

GRE is NOT required for Master's applicants for 2025-2026.