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Joy Zhouyu Wu is an Assistant Professor in the Accounting Information Systems Division at UBC Sauder School of Business. She holds a Bachelor’s degree in Economics from the University of Chicago and earned her PhD from Cornell University. Her research interests primarily focus on behavioral experiments, information markets, fairness views, and platform strategy. Wu has contributed to the field through various publications, including works on secondary market monetization willingness to share personal data and income redistribution inequalities. Her teaching includes courses on information systems analysis and design for the Bachelor of Commerce program.
Offers course-only and thesis routes. Focus areas include philosophy of science, mind, ethics, and Asian philosophy.