Dr. Juanjuan Zhang

Professor

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Biography

Juanjuan Zhang is a John D.C. Professor of Marketing at MIT Sloan School of Management. She specializes in quantitative modeling to build scalable business solutions. Her research focuses on topics such as automating business functions, media planning, platform optimization, and sales force management. An esteemed researcher, Zhang has received numerous accolades including the Frank Bass Award for her marketing thesis and the INFORMS Society Marketing Science Long Term Impact Award. In 2021, she won the John D.C. Award for her exceptional marketing research paper published in esteemed journals. Zhang's project 'Sales Automation' was recognized with the Gary L. Lilien ISMS-MSI Practice Prize for its significant practical impact on organizational performance. She has served as department editor for Management Science, and has been recognized in the Top 50 Undergraduate Professors by Poets & Quants. With a Bachelor's degree in Economics from Tsinghua University and a Ph.D. in Business Administration from the University of California, Berkeley, Zhang combines theoretical knowledge with practical applications. She is committed to educational excellence, winning the Jamieson Prize for outstanding teaching at MIT.

Research Interests