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Judy Zaichkowsky is a Distinguished Professor at the Beedie School of Business at Simon Fraser University. With a profound expertise in consumer research, she has significantly impacted the field of marketing. Zaichkowsky's pivotal work on involvement constructs has been widely recognized, contributing to both consumer psychology and advertising literature. As a prolific author, she has published influential articles and textbooks that have shaped the understanding of consumer behavior, particularly concerning neuro-consumer decision making, counterfeiting, trademark infringement, and brand imitation. Her accolades include the prestigious C.W. Park Award for outstanding contributions to consumer psychology and recognition as a notable alumni of the University of Guelph. Zaichkowsky has also served as MBA program director and has an extensive history of teaching and research across various countries as well as serving on review boards for academic journals. Her current research interests encompass topics such as questionnaire design and the effects of aesthetic packaging in marketing, further solidifying her role as an expert in the marketing domain.
Beedie School of Business, Simon Fraser University • Burnaby, BC, Canada
Teaching and conducting research in the field of consumer behavior and marketing.
Department of Philosophy