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Julia Gyorffy-Schäfer is a part-time PhD student with significant industry experience in B2B marketing. Her research focuses on organizational buying behavior, specifically the information search aspect within the buying process and its application in sales lead qualification. She investigates how digitalization impacts buying processes and employs quantitative analytical methods to explore data analytics related to sales lead qualification. Julia has worked in various research projects and actively participates in academic conferences, aiming to contribute to the understanding of B2B sales dynamics in a digital context.
SCIEX - Danaher • Denmark
Requirements apply generally to Master's programs across departments including Sociology, Business, and Engineering at Aalborg University.