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Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School and director of the Ethical Intelligence Lab. He obtained his PhD in psychology from Harvard University, a master's degree from the University of Oxford, and a bachelor's degree from Yale University. His teaching focus includes courses on Creating Brand Value and Consumer Behavior. His research investigates how consumers engage with AI technologies, emphasizing the impact of autonomous systems and social chatbots on consumer psychology and ethical decision-making. His insights reveal how the perception of AI differs from traditional technologies and how understanding these perceptions can help manage associated risks. He has published over 40 articles in reputed journals, including Nature and the Harvard Business Review, and has received numerous teaching awards and honors for his contributions to the field. Julian is also an advisor to startups in AI and marketing, helping companies navigate the complexities of technology adoption and consumer engagement.
Harvard Business School • Boston, MA, USA
Teach courses on marketing and consumer behavior, focusing on ethical implications and the interaction between AI and consumers.
The PhD in Business Administration is the primary doctoral degree encompassing various areas of study including Business Economics, Accounting, and Strategy.