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Juliana Vélez Echeverri is a Research Associate focused on Climate Litigation at the Oxford Sustainable Law Programme. She holds a PhD in Law from the University of Reading. Her research examines the opportunities and limitations of greenwashing litigation, utilizing interdisciplinary approaches to develop a systematic understanding of greenwashing narratives in advertising campaigns and their implications for climate litigation. With extensive experience in climate litigation research and practice, Juliana has co-founded the Latin-American Centre of Environmental Law (CELEAM) and was a principal researcher in a project examining climate displacement-based litigation practices in Colombia. She played a crucial role in bringing a significant case concerning post-disaster climate displacement before the government review of the High Court. In addition, Juliana has collaborated with various organizations including Global Witness and ARIA as a campaigner and research consultant. She has also completed a Postgraduate Specialisation in Environmental Law at Universidad Externado de Colombia and holds an Undergraduate Degree in Law from Universidad de Medellín, Colombia.