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Julie Hennessy is a Clinical Professor of Marketing at the Kellogg School of Management, Northwestern University. Her teaching focuses on developing marketing strategies that enhance long-term competitive advantage and profitability, particularly in technology-driven firms looking to become more customer-centric. She teaches courses such as Introduction to Marketing, Advanced Marketing Strategy, and the Marketing Consulting Lab, with notable clients including Starbucks and McDonald's. Hennessy has received numerous teaching awards at Kellogg, including the prestigious Lawrence G. Lavengood Outstanding Professor Year Award. In her role, she also serves as the Academic Director of Kellogg's Executive Development Program, which prepares senior executives for leadership roles. Hennessy holds both a Master of Management and a Bachelor of Science in Mathematics and Psychology. Her research interests include marketing management, branding, and generating customer value in the digital age.
Kellogg School of Management • Evanston, IL
Teaches courses in marketing strategy and consulting.
Hennessy Associates, Inc. •
Leads strategic marketing consultancy.
Kraft Foods •
Managed product marketing and strategy.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.