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Dr. Jun Yao holds a PhD in Marketing from Monash University. Prior to joining Macquarie University in 2017, he was a Lecturer in Marketing at the University of Tasmania. His research primarily focuses on consumer psychology and behavior, particularly in experimentally observing consumer perceptions and predicting consumer decisions related to pricing tactics, unit pricing, price setting, and price-quantity sensitivity in a retail context. His research interests also include the study of consumer financial decisions regarding loan use, debt management, and the purchase of durable goods. His work has been published in top journals including the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Travel Research, and European Journal of Marketing.
Macquarie University • Sydney, NSW, Australia
Lectures and conducts research in Marketing.
University of Tasmania • Tasmania, Australia
Teaching and research in Marketing.
Applied to Department of Business (MBA Program).