Generate a tailored SOP for Dr. Jurate Liaukonyte. Improve your application with a focused, well-structured draft.
Jurate Liaukonyte's current research interests lie in uncovering actionable marketing insights from big data, quantifying the impact of advertising, exploring consumer choice movements, understanding the implications of food labels, and integrating behavioral economics with choice models. Her award-winning work has been published in leading quantitative marketing and economics journals, including Marketing Science, Management Science, and the RAND Journal of Economics. Additionally, her research has garnered attention from major media outlets such as the Wall Street Journal, Washington Post, CNN, Bloomberg, and New York Times. Liaukonyte holds the role of associate editor for the Journal of Marketing Research and serves on the editorial board of Marketing Science. She is also a co-organizer of an international conference focused on the economics of advertising, which attracts researchers working on topics at the intersection of marketing and economics. She teaches courses on economics of advertising and strategic pricing, as well as a PhD class on quantitative methods. She has received multiple teaching awards, including being named one of the 50 Undergraduate Business School Professors by Poets&Quants.
Department of Architecture