Dr. Justin Huang

Biography

Justin T. Huang is a researcher and LEO Lecturer in Marketing at the University of Michigan Ross School of Business. He teaches and coordinates the undergraduate marketing core. His research examines digital platforms, content creation, and interactions between business and society. His interests span platform design, influencer marketing, advertising technologies, artificial intelligence, and content moderation. Huang's work has been published in leading journals such as Marketing Science, Nature Human Behaviour, and Information & Management. He also investigates the economic costs of anti-Asian racism during the COVID-19 pandemic, which has garnered extensive media attention across outlets like NBC, NPR, and the Washington Post. His projects include examining advertising applications of generative AI and the dynamics of live streaming platforms. In addition to teaching, Huang is a regular commentator on business technology trends and has been interviewed by platforms like Good Morning America and Axios on topics such as TikTok regulation and online platform governance. He received his Ph.D. in Marketing from Stanford Graduate School of Business and a dual B.S. in Mathematics and B.A. in Economics from the University of Maryland.

Research Interests