Professor Dr. Justin Mcmanus

Biography

Justin McManus is an Associate Professor in the Faculty of Management at Dalhousie University. His research focuses on consumers’ motivations, attitudes, and beliefs as they evaluate products and perceive brands. He has made significant contributions to the understanding of brand trust and the psychological factors influencing consumer behavior. His work has implications for researchers, managers, consumers, and policymakers, particularly in contexts related to branding, consumer preference, and consumer well-being. McManus's academic background includes a PhD in Marketing & Psychology from Dalhousie University, as well as an MSc in Marketing & Consumer Studies from the University of Guelph and a BA in Psychology from Carleton University. He has received numerous awards, including the SSHRC Insight Grant and honors as a Doctoral Consortium Fellow. He teaches multiple courses related to Behavioral Statistics, Research Design Methods, and Marketing Research, preparing students to navigate the complex landscape of consumer behavior and marketing.

Research Interests

Experience