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Professor Jutta Roosen focuses on consumer behavior and demand analysis, with primary interests in cognitive aspects of perception, cultural influences, and behavior. Her work often tackles questions concerning food quality and safety, nutrition and health behavior, and sustainable consumption of energy food. Professor Roosen earned her PhD in economics from Iowa State University, USA in 1999. She has previously served as an assistant professor at Université Catholique de Louvain in Belgium from 1999 to 2002. Before her current role at the Technical University of Munich, where she has held the Chair in Marketing Consumer Research since 2008, she was a professor at Kiel University. Professor Roosen has received several accolades for her research, including the Fellow Award from the Agricultural Applied Economics Association and multiple paper awards for her contributions to journals and symposia in her field.
Technical University of Munich • Munich, Germany
Université Catholique de Louvain • Belgium
Kiel University • Kiel, Germany