Dr. Ka Chan

Biography

Ka Wing Chan is a PhD student at the School of Marketing, University of New South Wales (UNSW), Sydney. She is passionate about leveraging marketing strategies and innovative technologies to address social issues and generate positive social impact. Her PhD thesis investigates the implications of innovative technologies in the context of pro-environmental behaviors among retailers, using empirical data and econometric models. Her work includes under-review papers that explore ethical advertising for fashion brands to encourage pro-environmental behaviors through image and text content analysis. Ka’s research has been published in prestigious journals such as Industrial Marketing Management, European Journal of Marketing, and Journal of Business Ethics. She has presented her work at significant academic conferences including the ISMS Marketing Science Conference and the AMA Winter Academic Conference. Recognized for her academic excellence, she received the UNSW Arc Research Candidate Awards and has been included in the UNSW Business School Dean’s List for her postgraduate studies. Her studies are supported by the University International Postgraduate Award Scholarship, and she previously earned double degrees in Bachelor of Commerce (Marketing) and Bachelor of Information Systems with Distinction, as well as a Master’s degree with High Distinction from UNSW. Additionally, she has worked as a research assistant at the UNSW School of Marketing for over three years, contributing to various projects using methods like text and image analysis, regression models, and experiments.

Research Interests

Awards