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Kaitlin Woolley is a professor of marketing at Cornell SC Johnson College of Business, focusing on consumer behavior and decision-making. Her research delves into the psychological factors that influence goal pursuit and motivation, aiming to understand why consumers sometimes succeed and sometimes fail in achieving their goals. Woolley's findings are published in prestigious journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, and Psychological Science. Her work has been highlighted in major media outlets including the Wall Street Journal, New York Times, and Harvard Business Review. She has received multiple accolades for her research, including the Early Career Award from the Society for Consumer Psychology and the Rising Star Award from the Association for Psychological Science. Woolley serves as an associate editor for the Organizational Behavior and Human Decision Processes journal and is on the editorial boards of the Journal of Consumer Research and Journal of Marketing Research. She teaches a core marketing course and a PhD seminar on behavioral marketing at Cornell.
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