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Kamila Sobol is an Associate Professor at Concordia University, specializing in Marketing. Her research focuses on consumer behavior, particularly examining how self-standards activated by advertisements influence consumer responses. Dr. Sobol's work explores the motivations and regulatory aspects of consumer interactions with marketing cues, such as beauty ideals and fear appeals. She seeks to understand the antecedents and consequences of consumer goal failure, aiming to develop interventions that promote effective decision-making behaviors and enhance consumer well-being. Additionally, her research extends to the effectiveness of nutritional warning labels on food packaging, encouraging healthier consumer choices. Dr. Sobol has published numerous articles in reputable journals, contributing valuable insights to the field of marketing and consumer psychology.
Administered by the Mel Hoppenheim School of Cinema; focuses on cinematic arts practice and research-creation.