Dr. Kannan Srinivasan

Biography

Kannan Srinivasan is the H.J. Heinz II Professor of Management and Marketing at the Tepper School of Business at Carnegie Mellon University, a position he has held since 1999. He previously taught at the University of Chicago and Stanford University. Srinivasan has extensive experience with advanced data analytics models and has published over seventy papers in leading management, marketing, and statistical journals. In 2013, he was elected Fellow of the INFORMS Society for Marketing Science, recognizing his lifetime contributions to the field of data analytics. He has served as President of the society and is currently focused on research in advanced analytics for large-scale data generated from the internet. Srinivasan holds patents related to time and location-aware dynamic push content for mobile devices, as well as methodologies for dynamic pricing, online advertising, and customer retention. He has consulted for numerous large firms and start-ups and has supervised doctoral students who have gone on to faculty positions at prestigious institutions such as Duke, Harvard, Columbia, Yale, the University of Chicago, Wharton, the University of Michigan, and the Indian Institute of Management, Bangalore.

Research Interests