Dr. Karen Robson

Biography

Karen Robson is a Professor at the Odette School of Business at the University of Windsor, holding the position of Associate Dean Academic. She has an extensive academic background, having obtained her BSc in Psychology from Queen's University, and both an MA in Psychology and an MBA from Simon Fraser University. She completed her PhD at the Beedie School of Business at Simon Fraser University in 2016. Dr. Robson's research interests center around consumer innovation, gamification, consumer experiences, and new technology in marketing. Her work has been published in various respected journals, including the European Journal of Marketing, Psychology & Marketing, and MIS Quarterly Executive, among others. Dr. Robson has contributed significantly to the field, including the publication of over thirty teaching cases, with her case study on Mattel's iconic Barbie being a bestseller with Ivey Publishing. Additionally, she serves on the editorial boards of SAGE Express Case collection and the Journal of Marketing Education. Dr. Robson has been recognized as one of the top ten marketing scholars in Canada from 2019 to 2022 by Scival, and she is a fellow of King's College, London, focusing on Consumer Organisational Data Analytics Research Centre.

Research Interests