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Katharina C. Husemann is a Reader in Marketing at King’s Business School, King’s College London. Her research program, embedded in consumer culture theory, explores consumer experiences and responses within a globalized, accelerated, and digitalized consumer culture in contemporary Western societies. Katharina’s work contributes to interdisciplinary debates about sustainable consumption, production, temporality of consumption, spirituality in consumption, digital consumption, and the marketplace. Methodologically, she adopts an interpretivist, ethnographic approach. Her findings have been published in reputable journals such as the Journal of Consumer Research, Harvard Business Review, Psychology & Marketing, Long Range Planning, Journal of Business Research, and Journal of Public Policy Marketing. Katharina's research has also received media coverage in outlets like the Sunday Telegraph and Frankfurter Allgemeine Zeitung. She has been awarded significant research grants from the British Academy and the Leverhulme Trust, as well as the Marietta Blau-Scholarship sponsored by the Austrian Agency for International Mobility and Cooperation in Education, Science, and Research (OeAD). Katharina is a fellow of the Higher Education Academy and is currently accepting new PhD students for projects focused on enhancing consumer well-being.
Requirements are consistent across King's Business School and Social Science & Public Policy departments for standard Master's entries.