Dr. Katherine Burson

Biography

Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self-assessment, such as over- and under-estimation of ability and their effects on product choice. Her research focuses on self-other differences related to these biases and the antecedents of biases in consumer decisions. Katherine's work influences understanding of how cognitive biases affect market behaviors and consumer outcomes, providing insights that can benefit businesses and policymakers alike.

Research Interests