Generate a tailored SOP for Dr. Katherine Duffy. Improve your application with a focused, well-structured draft.
Katherine’s research interest lies broadly in consumer culture, exploring key domains such as sustainability, clothing circularity, and digitalization in consumption. She has published in a range of international journals including Journal of Management Studies, Journal of Business Research, and Journal of Marketing Management. Currently, she collaborates with Professor Deirdre Shaw on research that examines consumer responses to different circular business models, offering insights that inform business policy and enhance design offerings. Her work includes projects aimed at promoting rental and charitable retail, addressing the clothing circularity framework, and providing advice to Scottish Parliament on sustainable clothing strategies. Katherine supervises doctoral research that focuses on social and cultural theory in marketing, particularly in relation to consumer culture and digitalization. She is also actively involved in various marketing research clusters and has received support for her research from entities such as the Economic and Social Research Council and the British Fashion Council. Katherine's teaching extends across Digital Marketing Strategy and Research Methods, along with roles in undergraduate program coordination.