Dr. Katherine White

Biography

Katherine White is a Professor at the UBC Sauder School of Business, specializing in marketing and behavioral science. She holds a BA from Simon Fraser University, an MA from the University of Waterloo, and a PhD from the University of British Columbia. Her research interests encompass social influence, social marketing, sustainability, prosocial consumption, and corporate social responsibility. White has published numerous articles in prestigious journals, including the Journal of Consumer Research and the Journal of Marketing Research, addressing topics such as organizational structure and its impact on consumer perceptions, as well as narratives that motivate charitable giving. Through her academic work, White seeks to understand how strategic marketing can be utilized for social good and how consumers engage with sustainability practices. She serves as the Senior Associate Dean, focusing on responsible business strategies alongside her teaching and research activities.

Research Interests