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Katie Lafreniere is currently an Assistant Professor at the Alberta School of Business, specializing in Marketing and Business Economics. She focuses on consumer behavior, word-of-mouth communications, and social problems in her research. Katie is dedicated to advancing her students' understanding of marketing dynamics through innovative teaching and research efforts. Her work aims to bridge theoretical foundations with practical application in addressing marketing challenges. As a committed academic, she engages in various scholarly activities and collaborations that enhance her contributions to the field.
Department: Mechanical Engineering and Engineering Management