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Katie Lebel is an Assistant Professor at the Gordon S. Lang School of Business and Economics. Her research focuses on the sport business landscape with a particular emphasis on gender equity, exploring innovative business models in sports, next-generation fan development, and consumer insights related to women's sports. She is an affiliated scholar with the Tucker Center for Research on Girls and Women in Sport and serves on the Scientific Committee of the National Network for Research on Gender Equity in Canadian Sport. Lebel has contributed to numerous publications and presentations addressing issues such as digital branding strategies for women's major league soccer and the impact of digital media on women's sports. Her educational background includes a Doctorate in Philosophy from the University of Western Ontario, a Master of Arts in Kinesiology from the same institution, and a Bachelor of Arts in Psychology/Sports Management from St. John's University. Throughout her career, Lebel has been an advocate for advancing women's sports and fostering equitable practices in sport management.
Department of Clinical Studies. Offers MSc by thesis (2 years) and MSc by coursework (1 year).