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Katie Mehr is an Assistant Professor at the Alberta School of Business, University of Alberta, specializing in Marketing, Business Economics, and Law. She completed her Ph.D. at the Wharton School, University of Pennsylvania, in May 2023. Her research primarily focuses on understanding consumer behavior, including how consumers rate products and the underlying motivations influencing their behaviors. This extensive body of work examines questions such as how the method of soliciting consumer ratings can impact the ratings themselves and how updated reviews influence consumer perceptions of products. She also investigates the motivational aspects of prosocial behavior, exploring the effects of incentives on persistence and the impact of discounts tied to prosocial behavior on consumer purchases. Beyond her academic work, her findings have been featured in major media outlets, including the Wall Street Journal, Washington Post, and CBC Edmonton, highlighting her influence on both academic and public discourse.
Department: Mechanical Engineering and Engineering Management