Generate a tailored SOP for Dr. Katie Xu. Improve your application with a focused, well-structured draft.
Katie Xu obtained her PhD in Marketing from Hong Kong Polytechnic University. Her research centers on consumer behavior, with a primary focus on branding and sensory marketing, particularly how phonology affects brand naming. She has contributed to the understanding of how product names and branding influence consumer perceptions and choices. Throughout her academic career, she has published various outputs and engaged in collaborations that examine key marketing concepts and their applications. Xu is actively involved in research areas aligned with the UN Sustainable Development Goals, focusing on how effective marketing strategies can contribute to broader social objectives, such as poverty reduction and environmental sustainability.
Monash University • Melbourne, VIC, Australia
Lecturer in Marketing with expertise in consumer behavior and branding.
Requirements are standardized across the Faculty of Information Technology for most Master's programs including Computer Science and Data Science.