Dr. Kay Peters

Professor

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Biography

Kay Peters holds the SVI Endowed Chair in Dialogue Marketing at the University of Hamburg. His research and teaching focus on the intersection of marketing and dialogue strategies, critically addressing how businesses engage with their customers through innovative marketing techniques. Peters has published extensively in leading marketing journals and has contributed to the academic community through various conferences and workshops. His expertise lies in understanding consumer behavior and improving marketing effectiveness by leveraging data-driven insights. Peters's work often includes empirical studies and theoretical contributions that advance knowledge in the field of marketing. He is committed to fostering academic collaboration and enhancing educational experiences within his department.

Research Interests

Requirements for University of Hamburg

Master Program
Requirements
GPA Requirement
Required:2.5
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
Prerequisites
Bachelor's degree in Computer Science or related field At least 60 ECTS in core computer science subjects
Application Checklist
  • Transcript of Records
  • Bachelor's degree certificate (or preliminary transcript)
  • Proof of English proficiency
  • Curriculum Vitae
  • Letter of Motivation
  • Module descriptions/table of 60 ECTS in CS
Specialization Notes

Includes tracks like Intelligent Adaptive Systems (IAS).