Professor Dr. Kemal Büyükkurt

Biography

Dr. Büyükkurt's current research interests center around probabilistic choice models, perceptual mapping, consumer management judgments under uncertainty, and the assessment of subjective probability distributions for use in probabilistic decision support systems within marketing. His teaching interests include product management, marketing research, and multivariate data analysis in marketing. Dr. Büyükkurt's publications have appeared in notable journals such as the Journal of Marketing Research, the Journal of Consumer Research, and Decision Sciences. His expertise covers a range of topics important to modern marketing, particularly how consumers make decisions and how these processes can be modeled probabilistically to improve marketing strategies.

Research Interests