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Kenan Arifoglu is an Associate Professor at the UCL School of Management. He received his PhD in Industrial Engineering Management Sciences from Northwestern University in 2012. He also holds a Master’s degree from Northwestern University and a Bachelor’s degree from Koc University, where he studied Industrial Engineering. Prior to joining UCL, he held a postdoctoral position at the Ross Business School, University of Michigan. His research primarily focuses on behavioral motivations and incentives affecting people and firms, particularly within healthcare, retail, and entrepreneurial settings. His broad research interests include healthcare management, supply chain management, pricing and revenue management, as well as operations in high-growth entrepreneurial firms. He has published research articles in leading academic journals such as Management Science, Marketing Science, and the International Journal of Production Economics.